Mastermind Toys Branding

Our gift wrapping paper—a legendary hallmark of the Mastermind Toys experience. For over a decade, it has been as iconic as the treasures found within our stores. It’s not just paper; it’s a gift in itself—a testament to the thoughtful care taken by the giver and a symbol of delight for the recipient.

Through the years, we’ve meticulously crafted a delightful array of wrapping paper styles, each carrying the vibrant essence of our brand. It's not just about packaging; it's about creating an experience—a magical unveiling waiting to happen.

Our wrapping paper isn’t just highly identifiable; it's a beacon of joy and anticipation. When spotted adorning a gift table at any celebration, it's more than just a visual—it's a statement. Parents beam with pride, knowing that the presence of our signature wrap signifies a special and cherished moment awaits the child.

In 2016, we embarked on a transformative journey, completely revamping our brand. The radical redesign included changes to our logo, colors, and overall identity. It wasn't merely a facelift but a bold leap into the future while preserving our core. Infusing fun and inclusivity into our once-exclusive brand, the evolution unleashed playful exuberance, signaling openness in every aspect of our identity beyond mere aesthetics.

In 2017, we transformed our corporate identity, infusing fun into every aspect of our existence beyond our stores. This vibrant celebration wasn't just rebranding but a commitment to joy and exuberance throughout our corporate world. Our business cards became lively canvases with playful designs and statements, echoing our store spirit. Every communication piece became a creative canvas, integrating fun into language and design. Beyond aesthetics, it was a passionate commitment to infuse our brand with the essence of fun, creating an exuberant world in every encounter and communication.