To celebrate the launch of books at Toys“R”Us, we rolled out a playful campaign announcing our new chapter as Canada’s largest children’s book retailer. Using fun, kid-friendly stats—like how our books could cover over 20 hockey rinks or fill 135 Olympic-sized pools—we brought the message to life with bold custom illustrations and imaginative visuals. The result was a campaign that sparked curiosity, inspired reading, and reminded families that story time starts at Toys“R”Us.