Toys”R”Us partnered with Broken Heart Love Affair on a mission to inspire families by highlighting the importance of imagination in children's lives.
We created a commercial featuring a boy and his imaginary friend, Mr. Ferguson, showcasing the magic of a child's imagination.
Through our stores, eye-catching displays, and digital platforms, we invited kids and parents to explore their creativity by using "Figments"—abstract shapes that could be brought to life through imagination.
This award-winning campaign has transformed how Toys”R”Us is perceived, emphasizing our role in not just selling toys but also fostering imagination for both children and parents.