To help decode the wild world of “kid speak,” we created a playful campaign starring a Toys”R”Us Toy Expert on a mission: translating the hilariously cryptic things kids say into the perfect gift. From “the spinny sparkle roar thing” to “the slime that screams,” our expert cracked the code in a series of fun, fast-paced commercials that made holiday shopping easier—and a lot more entertaining—for parents everywhere.