Transporting parents to cherished childhood memories, our mission reignited nostalgia, showcasing beloved characters and landscapes for today's kids. Our annual toy book revived classic ads with modern toys, inviting customers to share their childhood snapshots alongside toys they now share with their children. Across stores and social channels, we emphasized the timeless essence of play, urging everyone to "never grow up." In play, time pauses, revealing our truest selves in pure joy.